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Royal Caribbean Places A Band-Aid On The Slashing

Wednesday, June 2, 2010


I love Royal Caribbean but I'm confused....let me explain. Last year, Royal Caribbean quietly slashed almost in half the value of their Crown and Anchor Club's ultimate value coupon booklet. Before it was slashed there were several things free but the slashing changed them to only small discounts. Others, like the Johnny Rocket coupons and free 8X10 photos for Diamond Members, were taken out completely! I realize you can't just "give away the store" but with yesterday's announcement about enhancing the program, they have placed a Band-Aid on the slashing! I've read over the enhancements and it looks like they've given back a free photo. 

I applaud Royal Caribbean for at least giving something back. Usually when a company takes something away - it's gone forever. Royal Caribbean is spinning the giving back of the photo as a new enhancement. Don't get me wrong - I think in today's business environment you need to put a positive spin on everything you do, so once again they deserve to be applauded :-)!

The enhancement states that only club members can receive on-board credit for booking your next cruise while on a cruise....but they also state if you're not a member of the club, you can sign up right then. That's a good thing of course (I'm starting to applaud again) but it sounds like talking in circles - I guess that's where the spinning comes in from the "positive spin". 

We've always had $100 on-board credit for booking a future cruise of at least seven days but looking at the details it looks like they've actually reduced the on-board credit for a short cruise by $25 by changing it from $50 to $25. That's okay though, I see they've increased the balcony discount to $225 rather than $200 if you book 6 months or longer in the future. I guess you could say the $25 that was reduced was not really reduced but just moved. Is that similar to when a used car lot moves the cars around?

I know it sounds like I'm being sarcastic but I really do love Royal Caribbean and I'm still very thankful for all the things the company does for all of us that love cruising so much. Thanks Royal Caribbean!



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