Seattle's Best Coffee

One of my favorite cruise lines, Royal Caribbean International, understood years ago that the perfect vacation was not really perfect without the Perfect Cup Of Coffee! Their solution? Seattle's Best Coffee became RCCL's coffee of choice in all of their on-board Latté-tudes coffee bars .

Just a few days ago the owner of Seattle's Best, (a company you may recognize) Starbucks, announced the re-branding of Seattle's Best. Their new logo is bright and beautiful - just like their future!

Here's a cute re-branding video: